Google Editions is the proposed name for an electronic bookstore which has opened by Google recently. Considering the competitive and business level of this search giant, the proposed e-bookstore stands as a threat to other digital e-book sellers like Amazon.com, and many others. With hundreds of thousands of electronic book titles, the Google’s e-bookstore, which will be situated in the States, will instantly become a shoulder match, if not over match, with other e-book stores.  Although Google said that more paid books will be added to the store later, the list is more of free digital e-books which will pull as much traffic as necessary for a freshly launched online store.

Recently, Amazon.com was reported as the controller of over 70% e-book purchases in the digital book market with more than 750, 000 digital titles. This position may become unstable soon with the “open” nature of Google Editions. Even when Google have missed the hot holiday shopping of this season due to delays, they plan to continue with the launching of a unique e-bookstore. If all goes well, we are looking at an online store with thousands of titles where people can directly purchase from Google or from various retailers.

How Will It Work?

Google hopes to create a different e-book market with the Google Editions. Users will be offered a database in the form of an e-library where they can add their purchased books and read them any time, any where. The online library will be tied to the user’s Google account and can be accessed with any web browser. Unlike some competitor e-book stores, the books can be read with any device including personal computers, Smartphone, tablets, Apple’s iPhone, iPad, and iPod touch; Barnes & Noble’s Nook and Sony Readers, etc.

Google Editions is also a big business potential for online business owners, affiliates, publishers and bloggers. Marketers can link directly to the books they are marketing without having to link to the site or where so ever. Starting with the new releases from the major publishers like Random House, Hachette, Penguin and Macmillan, the store will be strikingly hot once launched. Google offers a welcoming hand to publishers that may have been in a clash over pricing with other e-bookstores like Amazon.com and will also allow and support independent bookstores to market Google’s e-book online.

Potential customers don’t necessarily need to access the e-bookstore to run a search. Google plans to reach them through web searches. Once launched, the result of a normal web search will also include e-books related to the keywords alongside the Youtube and other Google search results. This is a tremendous improvement in the digital book market.

According to Forrester Research, e-book sales are expected to reach $966 million by the end of 2010 and increasing. With all these features promised by Google with the launch of Google Editions e-bookstore, the digital book market will be made a fertile ground for both sellers and readers with a better shopping and reading experience.