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Success with Adsense program is something that a lot of publishers never witness due to ad placement mistakes. The good news is that success can always be learnt: people are not born with success, they learn how to succeed. Once your application for an Adsense account is accepted, you can then have the full access to get the HTML code to paste on your website or blog. The code can be found in your “Adsense Setup” tab when you log into your account.

It is now noted that the top search engines are very friendly with blogs than websites. Reason, blogs are more dedicated to informative and solution oriented posts as against many websites that are rather filled with promotional links. This does not mean that websites with considerable quality original content do not do well with search engines. Here is what I mean. Blogs are more like article sites. They contain quite a number of articles that will satisfy readers which is exactly what most search engines are looking for.

Creating The Google AdSense Code and Pasting It On Your Blog

The code is already in HTML format and need to be pasted on your blog without any alteration to its content. You will definitely  need a plugin like the WordPress Quick Adsense plugin where you will be placing your codes. Some people prefer to stuff this code in every post they make. But it is better to paste it on the template of your blog. This allows for easy customization.

Configure Your Ads

There are always a number of options to choose for your ads’. The code for the context-sensitive advertisement can be accessed from the “Adsense for Content” link when you log into your Adsense account. There, you will be able to choose between text ads, image ads or a mixture of the two.

You will need to determine the best position to place these ads on your blog so they get the best results. There is the need to decide in what pages to place ads and where in those pages. You might need to break down your blog content into sections or more pages in order to offer more flexibility for ad placement. If you decide to use text-based ads, it will definitely do well in image content pages than text-based content pages. But if your blog generally has few graphics, you can balance it up with image ads and vise versa: this makes your pages more appealing and prompts clicks.

Ads placed as near as possible to the top get more results. Another area to place ads in your principal content pages is on the right side.  Remember that your visitors, mostly, read from left to right. And if the ads are well blended with the rest of the content, they have more chances of receiving clicks. If you place your ads on the left side, readers can skip them in order to read ahead with the content of your blog. They might get irritated when they can not see where the next line begins due to the position of your ad. Also, urging your visitors to click on those ads can annoy them too. Please do not piss them off!

“Adsense for Search” is definitely another kind of ad you will like to run on your blog. It will be very effective when placed at the top right corner of your blog.

Watch this short video about optimizing your Ads with the right size

So far, you have learnt that you should configure your ad’s shape, font size and color to blend with the rest of the content of your blog. Do not click on them, never urge visitors for a click and drive as much traffic as you can to your blog pages. Always remember the power of good and interesting content. It makes your blog better and acceptable to search engines. Thus, it holds the key to your success as an Adsense publisher.

There are dozins of tutorials in google adsens webpage and you should take the time to pore over if you want results.

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