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We must admit that most times we are all caught up in the message we are trying to pass across to our audience that we forget the basic things we ought to integrate in our blog posts. If we don’t want our posts to be like an airplane running straight to its destination, we have to consider certain features and include the things that will help highlight our message and make it more understanding. On the other hand, many of us never really consider the worth of a blog. We tend to concentrate more on our websites disregarding the fact that our blogs will definitely get more exposure than the websites. Here are the things every blog post must have:

Make Every Page A Possible Home Page

As we are driving traffic to our blog, we must ensure that we convince the visitor that the page he landed is the perfect of all; just like you would have done on the homepage of your website. Mostly, you have few seconds to do this. Your visitors will leave once they couldn’t find what they are looking for within this fraction of seconds. While they are scanning through the blog page, get their attention and make them understand that they are just in the right place.  One way of achieving this is by employing catchy headline and making sure that the rest of the story rocks. The part of the page that the reader will see without having to scroll up or down is where to give them a ‘chair’ to sit.

Use Quality Content

People keep debating that every post is not meant for the search engines. I agree, some times while writing for the search engines we tend to make mistakes knowingly, just to get nearer to what the SERPs are looking for. On the contrary, writing for human audience is different; your writing must be great whether you are writing to educate, to sell, to convey a certain message or for many other reasons. Especially, now with the most recent Google Panda, you have one more reason to write quality content that is readable and suitable for your audience. Ask yourself what you would like to read if you are one of the readers.

Make Your Readers Take Action

I once heard a saying that any philosopher that could not make a change in any person’s life is a disgrace to the profession. I don’t know how much you agree to this, but I know that if your audience doesn’t take the action they are supposed to take after reading your blog post, then you have wasted your time. One way to avoid this is by calling them to action at the end of your post. Whatever you are calling them to do, make it very simple to do.

Make Your Blog Posts Scannable

There are billions of contents on the World Wide Web and possibly millions treating the same issue or related issues as you do on your blog. So tell me, why will visitors want to come to your site out of these million options? The attitude of web surfers is becoming more digitalized than ever. If they don’t get what you are talking about within the first seconds they have hit the backspace before your know it; goodbye, you lost them. It is as simple as that. To this end we must therefore ensure that we improve the communicability of our blog to increase its ability to grab and hold a visitor within seconds.  How do we do this?

• Employ lists; list out items for easy views and access.
• Employ good formatting and use headings and sub headings to break things down into understandable bits.
• Use pictures where appropriate. Emphasis on your points and don’t try to bury the facts; make them obvious.
• Do not write endless posts with new ideas treated half-way. Your visitors will get pissed and start looking for places to get the full story.

To write a great blog post that will rock you must be aimed with the necessary tools and be willing to learn. You must have a compelling opening paragraph in all your posts. It is not every visitor that will come through your homepage. Keep that in mind wherever you are writing. Make the body of your post smooth and direct to point. Then your closure has to be a summary that calls to action. Nobody enjoys reading the poorly formatted long unending piece of writing that does nothing but get the eyeballs rolling in desperation on the screen. Geez! You are getting your readers pissed and they may never come back. Check what the pro bloggers have in common and how they became successful.