Effective Online Business Handling: Tips for every Wholesaler
The guest post today is coming by Chad Hartman, the Marketing Director at Tropical Foods in the US, who is giving us usefull tips on online selling.
Say you just got yourself a brand-new, sleek sports car and are confident that it can become a trendsetter, would you just keep it in your garage and stare at it all day long till it gets old and rusty, or would you drive it around town and let everyone see it?
The concept of online business is best demonstrated in the above analogy. You have to learn its ins and outs, especially on how to efficiently expose your goods so they would sell.
When handled effectively, any online business can become the most potentially lucrative business. One of its greatest benefits is that you don’t have to come up with so much money in order to get started. You just have to learn how to face the fierce competition. Listed below are some tips that can help you rise to the occasion.
eBay is a powerful tool for making high-volume sales over the internet. The Power Sellers program is free, gives products the maximum exposure, and provides wholesale marketers with comprehensive benefits: customer service, technical assistance, unpaid item protection, discounts on UPS shipping fees, and even health insurance discounts!
As a PowerSeller, you have the opportunity to become top-rated, which comes with several additional benefits. Among them are 20% discounts on final value fees, promotion in Best Match searches, and free, in-depth business consultations and advice.
2. Utilize a B2B Internet Marketing Agency
B2B (business-to-business) transactions are an effective marketing tool used in the internet marketing industry. When it comes to promoting a product on the Internet, you can seek the help of professional marketing agencies, as they have the necessary expertise. Through exceptional market research, they are able to help businesses plan the right products for the right customers. These agencies can also aid you in working out the right pricing scheme, which you can base on your existing products, as well as on the spending habits of your targeted customers.
3.Understand how to best use Wholesale Suppliers Directories.
Wholesale Supplier Directories are a great way to find bulk items for resale at a discounted price. However, many wholesale suppliers won’t work with small businesses because they lack the money to order large volumes at one time. So if you have a small business or are just starting out, you need to find wholesale sources that are prepared to deal with small businesses and sell you small volumes of products.
Drop Shipping for Newbies
Dropshipping is ideal for new businesses. It is a convenient and low-cost wholesale sourcing method.
Aggregator type drop shipping services will do most of the hard work for you as they can contact directly with a large number of wholesalers and serve as a single point of contact for all your drop-shipping needs. However, the downside to this convenience is that the product prices are a little higher than if you sourced directly from the wholesaler, but this type of service works well if you are just starting out or wanting to try out a particular product or range of products.
Light Bulk for Bigger Companies
Light Bulk Wholesalers provide better prices than drop shipping, but you need to have to the funds to order minimum quantities of stock and ensure that you have the space to store that your wares until you sell them. If your business has grown large and stable, you will want to consider Large Volume Wholesalers or Overstock/Liquidation sourcing.
Finding legitimate and reputable wholesale suppliers is not as easy as it sounds. Whichever suppliers you choose, be sure to research them before you use them. As with any other type of business, you must be prepared to go the extra mile in order to ensure a successful outcome.
Chad Hartman is the Marketing Director at Tropical Foods, a US-based food supplier providing wholesale nuts, dried fruit, raw ingredients, and snack mixes for restaurants, institutional food service companies, and resellers. Mr. Hartman is also responsible for creating new product lines. His most recent additions include Grabeez and Buffalo Nuts.