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Today the post is given by Sunny Popali, from Tempo Creative in Arizona, a very good guest writer of ours who is going to talk about the importance of using the right photos and videos inside blog posts to maximize their effect on readers and how to perfectly optimize these media. 

Are you aiming to lift your blog’s status to the top? Do you want to entice your audience in such a way that will ensure their continued patronage? Then it is time to understand the various factors that are at play when it comes to a blog’s overall performance.

Imagine eating plain oatmeal at every meal of every day for your life. Will you not go crazy? The same is true in the matter of searching for information on the world’s biggest library – the Internet. The usual content composed of text just does not cut it. Not everyone enjoys reading pure text. Most people love some variety – a little pizzazz, a few images, or a number of videos. Anything that will cut the ennui brought about by a barrage of textual information will be greatly appreciated by your audience.

That being said, here are some useful tips on how to incorporate videos into your blog’s content for its optimal performance:

 1.       Remember to use keywords for your video posts as well.

 Keywords are definitely useful as they are the first terms that a user may enter to do a search on a specific product, service, or information. Choose keywords that capture the essence of the company (or its products and services) that you are planning to promote. Utilize keywords not only for textual content but also for your images and videos. You would also do well by applying other principles of search engine optimization when it comes to using keywords.

 2.       Consider archiving your videos.

If you are planning to upload videos on an on-going basis, you must provide your audience an organized way for them to search for videos posted in the past. No one wants to waste his time clicking and navigating blindly through your pages, hoping to get lucky enough to find what he is searching for. Make this search vastly easier by systematically arranging all the links to the respective video posts in a certain page of your blog.

 3.       Embed your video posts.

 It would be great if you have a separate YouTube or Dailymotion channel wherein you can post all your videos. Otherwise, you should embed those videos.

Images are another way to boost your blog’s appeal and performance. They are a quick way to grab your audience’s eyes and invite them to hear what you have to say. Here are some guidelines on how to make images work their magic.

 1.       Search for relevant images.

 A picture of a shampoo is inappropriate for the promotion of dog food. Just because the image is uniquely beautiful does not mean you absolutely have to use it. Relevance to your content matters. Look for an image that fits your content, is of high quality, and does not infringe on copyrights.

 2.       Give the image a suitable name.

 Parents, nowadays, have the total freedom to give their kids whatever name they want to. Some children find themselves named after superstars, flowers, and even places. While many people find this practice liberating, it is discouraged in the naming of online images. You want your users to be able to identify your images easily, and you want the search engines to do the same. Give your images suitable names.

3.       Give your image a caption.

 Relevant and catchy captions are as important as an appropriate name when it comes to images. Captions are a brief way to describe an image, and they are another for you to delight your viewers.

 4.       Increase social media visibility.

 Using images on your blog helps in increasing your social media visibility as well. Increase your online social presence by adding share buttons of social media sites like Facebook, StumbleUpon, Reddit, Deli.ci.ous, Google+ under your image or blog entry.

 5.       Anchor it.

 Use appropriate anchor text for your images in order to be optimized for search engine rankings and appear in the search results. Merely inserting the word “image” in your anchor text will neither get the search engine looking for your site nor will your target audience be able to find it.

 6.       Crop your images.

 This is a valuable technique to ensure that you do not pick the exact same image as your competitors. You can also do some editing to make images more unique. Although free image sites offer a lot of choices, you do not want to risk posting an image that has been selected by several others.

Photos and images can be great assets for the smart business owner. Make them work for you, and see your blog’s performance increase immensely.

Author Bio: Sunny Popali is SEO Director at http://tempocreative.com. Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.