Simple Tweets and Smart Marketing Strategies Everyone can Use
As the rules of the internet change (who knew there were any?), affiliate marketers need to be on the up-and-up with things that especially pertain to them. The latest in FTC guidelines has made it so that affiliate marketers must disclose whether or not they are being compensated, so that consumers can tell them apart from legitimate product reviewers. When taken into consideration how this will affect the current affiliate market, there’s actually no need for panic, unless your business has relied entirely on unscrupulous product reviews.
The main strategy that will change for affiliate marketers is how they connect with the consumer, in that you’re going to need to be more realistic and approachable. Making exaggerated, bold claims and tossing out random percentage figures is going to be a quick way to get yourself fined under the new FTC rules. Just like Wikipedia, your sources are going to need citation if you don’t want your content removed.
The fortunate part in all this is that it’s not a difficult task to connect with your audience if you’re being legit; in fact, it’s easier than not. Today’s average person has learned how to tune out advertisements because they’re coming at us so fast from virtually everywhere.
On average, we see 3 – 5 advertisements per Facebook page, a commercial before every Youtube video, and countless more while listening to Pandora radio. How many of them do you recall, or plan on making a purchase from? Of course there’s a small margin of society that the old marketing style still works on, but for the most part we’ve all learned how to successfully shut them out with adblockers or some such.
So how does an affiliate marketer get their message across to today’s audience? By simply being yourself in your Twitter updates.
The Face of The Marketplace Has Changed
When we think of “marketing”, of the very definition, we immediately tend to think of the door-to-door salesman, the high-energy sales pitch and the wacky-waving inflatable tube men. This puts the salesman in a less perceived spotlight in today’s society, because the word association has put them in a sort of comical position.
The other idea we conjure when thinking of “marketing” is the snake-oil salesman, the less savoury character who is out to trick, connive and basically swindle us. There’s rarely an in between for these two characters, and so affiliate marketers need to be flexible, realistic and down-to-earth in their approach to the consumer, because you need to put them at ease first. Essentially, you want to build an online friendship with your consumer, and they need to know that you’re a real person with likeability, a trustworthiness that you build relationships on.
Stand Out From the Faceless Online Crowd
- Be Transparent – Prepare to exercise some creativity when it comes to disclosing your relationship with an affiliate as part of your twitter updates. It can be done! It must be done! Potential readers are potential customers, and they need to know that going in. They’ll appreciate the honesty.
- Be Informative – When explaining why you love an affiliate’s product, take the time to explain its intended purpose as well as its typical results. Personal stories work best, do take the time to test a product before trying to sell it to others.
- Be Sincere – Because we’ve grown cynical enough to shrug off the recommendations of 4 out of 5 dermatologists, people will also see through any sales pitch involving exaggerated claims of brilliant success, even if it’s followed by a disclaimer that the results aren’t typical. Lose the hype. Be real, and honest in your experience, if you found something to be disappointing but not exactly a deal breaker, share that. We consumers want to know what we’re getting into before we try something new.
- Be Selective – Rather than wear yourself thin by connecting yourself with several affiliates, narrow the field to a few you’re truly passionate about. This will help you establish a more trustworthy stance about the products and services you represent. Remember, in time your name will become recognized as a brand along with the companies you recommend.
- Be an Expert in Your Niche – Brushing up on the history of your product and even the cultures that invented them can be an excellent conversational starting point. Instead of spouting statistical nonsense, cite real facts that are relevant. Did you know that beer was used as payment for a job well done during the pyramid building years? By being informative and resourceful in knowledge, you can both educate and entertain your audience in one fell swoop.
If You’re Going to Play the Game, Know the Rules
So as you can see, the stepping stone for affiliate success hasn’t necessarily become farther, but rather requires an honest, integral approach. Being unethical could land you splashing in the water, or worse, in need of a good criminal defense lawyer. I don’t want to scare you, but I do think affiliate marketers need to be aware of the consequences, because fines can rack up.
Heed my advice and just be yourself, all this means is that it’s acceptable and cool to tweet about events in entertainment from your business account. Experiment and see how many likes your account gets after tweeting a shout out to your favourite model from Rupaul’s Drag Race.
When freelance writer Rachel Cook became a coffee farmer, she wasn’t aware of all the various laws surrounding the simplest of things like transporting agriculture without a certificate. Becoming acquainted with the law to protect your business is certainly valuable, and that’s why Rachel likes knowing sites like www.bgs.com exist for those times when she needs to keep informed of changing laws and regulations.