Yiftee: A Gifting App That Amplifies Local Business
The digital world is constantly moving and reshaping itself, the popular applications of yesterday are the forgotten applications of today. As consumers we sit by the wayside and experience every single one of these applications. Some fly by night and some become staples in our electronic library. More often than not it seems social applications that promote sharing and friend based recommendations stay alive longer than most social applications. One of these new companies is Yiftee a gift giving application that encourages users to share local shops and restaurants with family and friends. The social application itself was released to users in December of 2012. Since its launch Yiftee has been installed on millions of devices and its outlook is bright as we begin to close out on 2013.
The Run Down
As you already know, Yiftee is a social gift giving application that also doubles as a recommendation tool. Yiftee allows users to share their favorite local spots in town with anyone they may know. What Yiftee is effectively doing is acting as a mediator between stores and consumers. This allows consumers to launch one application and potentially shop for all their loved ones online. And these gifts are not simple electronic gifts either. Yiftee has partnered with Master Card to allow users to purchase actual items that can be redeemed in store. The user simply sends a gift to his or her friend, that friend then opens their Yiftee application up and heads to the Yiftee Gift Pass screen in which all the information required by the merchant will be present. This is truly a boost to local shops around the world. All too often we have seen wonderful independently owned local stores close because they don’t have the budget needed to out advertise the larger competitors. Yiftee will effectively allow these local shops to live based on the actual merit of its chefs cooking.
Let’s not just think of the benefit for local shops now either, the consumer benefits as well. Yiftee is a gateway into the minds of your closest friends and family, allowing you to experience the food they love and enjoy. This will truly open up cities and towns across America by making it far easier for people to navigate themselves to a fine quality meal or shopping experience. You aren’t simply limited to your friends either. With Yiftee one can share their favorite business to the general public by simply embedding them into their own blog, website, or social media profile. I see Yiftee as a gateway to broader selection and a catalyst for intriguing cuisines.
While no one can be sure if any startup company will live on or die off, I feel safe in my proclamation that Yiftee in an application that we can expect to continue to see over the course of the next few years. The only real threats I see to its viability as a platform is if Facebook and Twitter begin to include similar features into their own social ecosystems effectively uprooting Yiftee before it had a fair chance to begin. Let us hope that those two big players simply pass right on by this opportunity and the true innovator can revel in their successes.
This article was provided by Eduardo Dieguez from i-Adapters, your source for the best iPad Mini accessories. An avid computer enthusiast, Eduardo spends countless hours tinkering with electronics both new and old.